Rate guide
How Much to Charge for an Instagram Post with 10,000 followers
Estimated rate at 34,000 typical views
| Line item | Working | Range |
|---|---|---|
| Instagram feed post / carousel base rate | 34,000 views ÷ 1,000 × $16–$28 CPM | $544 – $952 |
| Total | Base + production + uplift | $544 – $952 |
This is a starting range from the formula in our rate guide, not a quote — your engagement rate, niche and audience geography move you up or down inside each band. No production add-ons or rights premiums are applied above; add those with the free rate calculator once a brand tells you what they're asking for.
Instagram Posts, priced by audience size
A feed post — a single image or a multi-image carousel — is priced at the highest rate band on Instagram, because it buys something a Reel does not: a permanent placement on the creator's profile grid rather than a post the algorithm stops surfacing after a few days. That permanence is also why Lumanu's data shows a lower average settled payment for feed posts ($1,013) than for Reels ($3,618) even at a richer per-view rate — a feed post typically pulls fewer total views than a Reel that gets algorithmic reach to non-followers, so the higher rate offsets a smaller audience rather than multiplying a bigger one. Price a feed post from your average views for that exact format, not your Reels average; the two products get different levels of distribution and should never share a rate. A carousel with a strong save rate — the platform's clearest buying-intent signal — justifies the top of the range on its own.
Negotiating at 10,000 followers
10,000 followers puts you at the entry point of the Micro tier — 10,000 to 50,000 followers, with Reels views typically running 8,000 to 60,000 — the single tier brands are expanding fastest into: 52.83% of marketers in 2026 benchmark data said they were specifically growing their micro-creator spend. That demand is real leverage, but it is easy to under-price at this level because your numbers still feel small next to a mid-tier creator's. They are not small to a brand buying niche reach: a finance, parenting or home creator at 10,000 followers with genuine engagement can out-earn a disengaged 100,000-follower account on the same brief. Ask the brand's budget before you quote, itemise usage and exclusivity separately from the base rate, and re-derive your average views every quarter — accounts in this range tend to grow fastest, and a rate card that lags six months behind your real numbers is money left on the table with every new brief.
Frequently asked questions
- Should a carousel cost more than a single-image feed post?
- Our rate model doesn't split them — both sit in the same rate band — because the model prices the placement, not the production cost of extra slides. A carousel with more saves and a longer average view time is a case for pricing at the top of that band rather than the middle; it is not grounds for a separate, higher rate.
- I have 10,000 followers but low views. Do I still quote at Micro rates?
- No — quote from your actual average views, not your tier label. If your Reels only average 4,000 views, price against that number even though 10,000 followers puts you nominally in the Micro tier; the tier describes where most accounts your size land, not a floor on what you can charge.
- Where do the numbers on this page come from?
- The same CPM formula used throughout our 2026 creator rate guide: views ÷ 1,000 × CPM, plus production and rights premiums where they apply. Nothing here is rounded or adjusted for display. This page uses a typical view count for this follower tier — run your own exact average views through the free rate calculator for a number specific to your account.
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