Creator Media Kit Template
A media kit is a sales document, not a portfolio. The person reading it is deciding one thing: whether your audience is the audience they are trying to reach. Everything that does not help them answer that is costing you their attention.
Which is why the order below is not negotiable. Audience demographics come before your biography. A marketer scanning ten kits gives each one seconds, and the fastest disqualifier is audience mismatch — wrong country, wrong age, wrong buying power. Put it where it can be found without scrolling, and put your one-liner above it so they know what kind of creator they are looking at while they read the numbers.
Performance metrics come before case studies, because a case study without baseline numbers is a story, and a story cannot be compared against the other nine kits on the desk. Give 30-day averages with the outliers trimmed. A viral post that tripled your average is not what the brand is buying, and quoting from it means missing the delivery.
Case studies come before rates, because a number lands differently after evidence than before it. One paragraph each: the brand, the brief, what you made, what happened. Real figures if you have permission, honest ranges if you do not.
End with a next step. Surprisingly many kits end with the rate card and leave the marketer to work out what happens now — so nothing does.
The template
MEDIA KIT — [Your name] (@[handle]) [Month Year] 1. WHO I AM [One line: what you make, for whom, and what makes the audience distinct. e.g. "Home baking for people who work full time — 78k average Reel views, 71% India, mostly 25-34 and buying for their own kitchen."] [Photo: you, on-brand, high resolution] [Platforms and handles] 2. AUDIENCE Followers [00,000] ([platform]) Top country [00]% [country] Second country [00]% [country] Age [00]% aged [range] Gender split [00]% / [00]% Top cities [city], [city], [city] [Anything unusual and relevant: profession, life stage, purchase intent] 3. PERFORMANCE — 30-day averages, outliers trimmed Reels / video views [00,000] Feed post reach [00,000] Story reach per frame [00,000] Engagement rate [0.0]% Saves per post [000] Story link CTR [0.0]% 4. CASE STUDIES [Brand name] — [what the brief was] What I made: [deliverables] Result: [views, saves, link taps, sales, or the honest range you are permitted to share] [Brand name] — [brief] What I made: [deliverables] Result: [outcome] 5. SERVICES AND RATES [Format 1] from [0,000] [Format 2] from [0,000] Bundle: [combination] from [0,000] Usage rights and category exclusivity are quoted separately. Full rate card on request. 6. NEXT STEP [Your email] — I reply within [00] hours. Tell me the brief, the timing and the budget range, and I will come back with an itemised quote. [Optional: booking link]
Filled in
The same template with every placeholder replaced, so the shape is obvious before you do the work. The brand and the creator are invented; the structure is not.
MEDIA KIT — Priya Raman (@priyabakes) September 2026 1. WHO I AM Home baking for people who work full time — recipes that fit a weeknight. 78k average Reel views, 71% India, mostly 25-34 and buying for their own kitchen. [Photo] Instagram @priyabakes · YouTube @priyabakes 2. AUDIENCE Followers 42,000 (Instagram) Top country 71% India Second country 9% UAE Age 54% aged 25-34 Gender split 68% / 32% Top cities Bengaluru, Mumbai, Pune Notable: 61% say they bake at least weekly 3. PERFORMANCE — 30-day averages, outliers trimmed Reel views 78,000 Feed post reach 22,000 Story reach per frame 31,000 Engagement rate 6.2% Saves per post 1,400 Story link CTR 2.1% 4. CASE STUDIES Northwind Bakehouse — launch of a home baking flour range What I made: 1 Reel, 3 Story frames with link sticker Result: 112,000 views, 3,100 saves, 890 link taps Copperleaf Cookware — Diwali gifting campaign What I made: 2 Reels, 1 carousel Result: 148,000 combined views, sold-out SKU within 9 days (brand-reported) 5. SERVICES AND RATES Reel from 2,340 Feed post / carousel from 1,100 Reel + 3 Story frames from 3,000 Usage rights and category exclusivity quoted separately. Full rate card on request. 6. NEXT STEP priya@example.com — I reply within 24 hours. Tell me the brief, the timing and the budget range, and I will come back with an itemised quote.
Frequently asked questions
- Should the media kit include my rates?
- Include a "from" figure per format and keep the detailed rate card separate. A "from" number filters out briefs that were never going to work without anchoring you to a price before you know what the brand is asking for — and usage rights, exclusivity and production are what actually move a quote, none of which the kit can know in advance.
- What if my case studies have no numbers I am allowed to share?
- Say what you made and describe the outcome honestly without the figure — "sold out within two weeks, brand-reported" is credible and gives away nothing. An unsourced number you cannot back up is worse than no number: it is the one thing in the kit a marketer can check with the brand.
- How long should it be?
- One to two pages. The reader is scanning, not studying, and the fastest way to lose them is to make them hunt for the audience numbers. If a section is not helping them decide whether your audience is their audience, it belongs in a case study or nowhere.
- Static PDF or a live page?
- Both, if you can. A PDF is what gets forwarded internally and attached to an email thread; a live page is what stays current without you reissuing it. If you only maintain one, make it the live page and export a PDF when someone asks — a stale PDF circulating with six-month-old numbers underprices you every time it is opened.
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